Red Dot Design, Christchurch, Graphic Design, Web Design, Chch, Professional Websites in Canterbury, Great Graphic Design for your Website and Marketing

Position yourself as an expert

laxmitha410 — Sat, 14 May 2011 02:34:12 +0000

When someone visits your website, they should always feel like they have visited an ‘expert of the field’ Anything less than that could potentially mean they don’t want to pursue you or your company anymore – A lead lost.

To show expertise you can do this in many ways, some ways we suggest are

Awards
Testimonals
Association Logos

Overall the best thing you can do is have readable, relevant and educational material for your lead, that will help them build trust and credibility to turn them into a sale.

Web Design Tip

laxmitha410 — Sun, 24 Apr 2011 07:53:49 +0000

I was thinking the other day what good advice can I give to other clients who choose another web designer to do there website. Well the first bit of that advice, is they’ve chosen the wrong designer! No Seriously…When designing your website, your layout and navigation play a huge part of the design. You need to make sure when designing that you have a conversion pathway, basically a sales pathway. So if they have landed on your front page, where do you need them to go next? Do you have a ‘call to action’ on that front page getting them to the next part and where is the ‘call to action’
Pretend to be a customer, or go check out other sites. As your doing so, think to yourself

• Where are my eyes drawn to?
• What is the most important thing on the page?
• Is there a natural hierarchy of items?

By doing this you’ll know what’s important and how the layout and navigation should be to appeal to your customer. All the best!

5 Simple Tips for SEO

laxmitha410 — Fri, 15 Apr 2011 05:45:36 +0000

1. Make sure you complete and finish all your business profiles for your directory listings. ie: google, linked in, you tube etc

2. Use your chosen keywords more than once in your local listing and make it appealing, get help from a copy writer if you need.

3. Get facebooking, or twittering. Do you profiles well as these get picked up by the search engine

4. Google Map your business. Not with a PO Box either. Google is currently blocking PO Box addresses.

5. Lastly. Choose your category wisely. The google local business centre has a huge range of categories, so choose one that best suits your services and products.

Use a Headline Grabber for your Website

laxmitha410 — Fri, 01 Apr 2011 04:46:00 +0000

Use of great headlines when you do copy for your website can help convert your target audience. Examples of good grabline headers are:

Promise a major benefit
Overwieght? Loose 3Inches In 3 days!

Offer a solution to a problem
Learn How To increase your income by 30%!

Flag your target customer
Attention Ladies! – Get longer lashes in less than 30 seconds!

Quote a testimonial
“Thank You So Much! – My sales have increased by 200%!”

Ask a question
Have you ever done an ad and got not return on investment?

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Ask a question
Have you ever done an ad and got not return on investment?

Clever Marketing

laxmitha410 — Fri, 04 Feb 2011 03:19:18 +0000

BORING! YOUR BORING! BORING!!!! I was watching TV today and came across the add about it’s not the way we drinking it’s how we are drinking. And you know the same goes for your marketing! It’s not the way we are marketing, it’s how we are marketing!

We pass over 3000 brands a day, and don’t take in a single thing, so how do we make sre we stand out? Be a purple cow!- Seth Goddin

Now wouldn’t a purple cow be amazing, I know you’d take note. So why not make your marketing the same – AMAZING! Come have a creative session with us and we will give you some great marketing ideas, but the question is, are you brave enough to take them on?

Imaging Naming for your website

laxmitha410 — Wed, 12 Jan 2011 07:05:22 +0000

When managing your own website and doing your own optimisation for search engine. Be sure to rename your images with your keywords, putting a hyphen in between words. ie: If you are wanting to be found for ‘Graphic Design’ Name your image ‘graphic-design.jpg)

index_content

laxmitha410 — Wed, 20 Oct 2010 06:55:53 +0000

Red Dot Design is a boutique graphic design studio based in Creative Christchurch. We specialise in design led communications, bringing creativity and expertise to small and medium sized Christchurch businesses. Our vision is to become the best brand communications agency in Christchurch. We strongly believe in exceptional quality and creative marketing solutions that achieve results and gets your business to where you want it to be.